It has been a few months since the lockdown. However, our daily activities are continues amid quiet norms and sudden changes. With the new changes setting in, the emptiness of shelves and frequency of panic-buying is also being curbed. At the same time, it is natural for you to wonder about when things would shift back to normal. So you can start socializing, shopping, and working. Here are 5 buying trends that will outlast the current global pandemic. These behaviors are based on market data and general observations. You can also read a post on 5 safety travel tips to follow after the lockdown.
5 Buying Trends
The below is a list of the 5 buying trends that will outlast the pandemic. This is based on the current market data. Also, the observations of consumer behaviors also tend to support these trends.
Holistic Wellness Products Are In Demand
When it comes to shoppers, much of their health issues are resolved as they make purchases centered on your diet. Diseases are preventable with a good immune system. The volume of sales on the category of supplements and vitamins is now high. This is since the onset of Covid-19. Things like Oregano and Collagen has increased significantly over the past few months.
Shoppers Are Checking Product Labels
Customers are now checking the brand labels while making their purchases. To maintain a specific dietary lifestyle, they are mostly relying on the vegan and paleo categories. A large segment of them is even buying more of the low FODMAP products. The attributes are now being associated with more categories than those of the basic dietary options that you have at hand. However, the basic dietary category is still pretty much important among others. The functional ingredients are smart enough to give the buyer an indication that he is indeed getting more of nutritional value for every penny.
Demand for items carrying attributes like natural sweeteners, probiotics, and old grains have seen a surge in the market. Simplifying your search gets easier when you pick such items over their generic counterparts that are less functional. The more of such terms you see in the labels, easier it becomes for you to search them.
Plant-based Products Are Gaining Popularity
Throughout the pandemic, numerous negative headlines have hit the processed meat industry. Much of the shopping-cart staples are now being filled with items based on plants, especially for those that are looking for an animal-free diet or are willing to pick more of sustainable products.
The growth of refrigerated milk has never fallen back so much against milk based on plant in the distant past. Shoppers now have a plethora of plant-based products to compare regardless of whether they have not much of the private brands that sold them non-dairy products and burger patties. Much of the buyers’ attention has recently been caught by a plethora of products ranging from chorizo, queso, and jerky based on plants.
E-commerce Is Rising
Compared to the brick and mortar businesses, the e-commerce platforms have seen a surge worth 5 times since April. Customers belonging to various economic segments have chosen their groceries through digital options. For most of them, the e-commerce platforms have turned out to be a default option when it comes to delivering groceries and other items of daily use at the doorstep.
A large number of retailers are even resorting to curbside pickups in their attempt to avoid concerns raised by buyers over in-person shopping. Most of them have successfully enabled options for their buyers to compare and place orders using a smart app or a web platform. The delivery options have even become contactless to add to their safety. The convenience that the customers have become accustomed to might urge them to continue with these options even after social distancing goes away.
Buyers with Tighter Budgets Are Picking Private Labels
Consumers have been keeping an eye on their budgets since the beginning of the initial phases of lockdown. While some of us are accepting pay cuts, few others have either lost their jobs or resorting to other means of livelihood. With a vast majority of nations experiencing a prolonged recession, the retailers are making every effort to gain the trust of consumers around the globe.
With most shoppers, the private brands are gaining traction as most of the brands are cutting down their promotional budget and rising prices of some items of daily use. If the alternative options provide equal quality, then the consumers are likely to stick to them in the long run.
Swarnali is an eminent Indian Fashion Blogger who has made her presence felt across a plethora of trendsetting blogs and magazines. She is making every effort to highlight the healthiest of food items with her latest blogs. Her posts are of great significance when our nation is trudging through a recession.